Test-and-Track.com
Reports and Results Weblog
Monday, September 22, 2003
Hi there,
I had an interesting debate in Michael Greens How to Forum over the weekend. I kinda took exception to the disparaging remarks that another forum member made about Jason Cain's excellent book on Blogging and, more importantly, the guys criticism of someone who had recommended it. You can see the "interesting debate" here: How to Forum
Well Pearson Brown, he's the guy who I described as "inept", decided to buy my book - perhaps he wanted to have a go at me - but all credit to him, he wrote a recommendation on his blog So, now I have a new fan :)
'till next time...
Posted by John @ 07:23 PM GMT [Link]
Sunday, September 21, 2003
Well it's not just about your web site.
Consider the following and then decide how much testing you think you should do...
Test every means at your disposal to send traffic to your web site; you should be testing the effectiveness of:
Your email sig file
The resource box at the end of your articles
Your incoming links text
Google Adwords and other PPC campaigns
Banner adverts
Links in your ezine or newsletter
The sig file you use in forums
Directory Listings.Have you considered the text in your description meta tag?
A lot of SE's are still using that in their search results; has yours got an attention grabbing headline and call to action in it?And then there's your landing page...
Have you tested it with and without a header graphic?
Are there any navigation links at the top of your page? If so what is the purpose of providing an opportunity to leave the page BEFORE they have read your sales letter?
Have you written an attention grabbing headline that emphasises your primary benefit?
Does the first few words of your copy draw your reader in and encourage them to read more?
Have you tested:
The use of colour in your text
Alternative background colours
Highlighting
The use of bold text
Sub-headlines
Testimonials
Alternative "buy now" text
Your P.S. and P.P.S.
The use of credit card images
Book covers or other product graphics
Your own photographDo you use pop-ups or pop-unders?
Have you tested them in the same way as you would test your landing page?Which payment provider do you use?
How many potential purchasers do you lose through shopping cart abandonment?
How many sales do you lose because of Clickbank's stringent fraud procedures?
How many potential purchasers simply don't trust PayPal?Have you tested adding additional product recommendations to your thank you page?
I could go on...
But if you want to know more you'll simply have to buy my book!
Click here to visit the main site
Posted by John @ 10:54 PM GMT [Link]
Thursday, September 18, 2003
Well, if you have visited the www.test-and-track.com sales page recently, and you are one of the 300 people who don't use a pop-up blocker, you will have noticed that I am testing an objection handler script. The script was developed by Joel Holtzman and you can learn more about it at his website: http://www.objectionhandler.com
So what kind of results have I been getting?
Fifty two people (17.3%) out of the 300 that saw the pop-under left feedback. The feedback is fairly evenly spread accross the objections:
1. I already fully understand testing and tracking = 8 responses (2.68%)
2. I haven’t got time to read yet another eBook = 4 responses (1.34%)
3. I think you are charging too much for your eBook = 10 responses (3.34%)4. I don’t have a web site so testing and tracking isn’t relevant to me?" 7 responses (2.34%)
5. I’ve never heard of John Taylor how do I know if he’s a testing and tracking expert 7 responses (2.34%)6. Other (allows people to post a specific comment) = 16 responses (5.35%)
The majority of the "Other" responses are from people saying that will come back to make a purchase later.
It seems that the most significant issue facing people today is about money. 10 people thought that the price of my eBook is too high, even at only $34.97. And, other people were interested in making a purchase but simply could not afford to invest at the time of their visit to the web site.
That certainly provides food for thought :)
'Till next time
Take care...
Posted by John @ 10:38 PM GMT [Link]
Tuesday, September 16, 2003
Did you know that on average 98% of your visitors will leave you web site without taking any action?
That sure is a big number; only 2 people out of every 100 will do something like sign up to your ezine, download a file, try your demonstration, listen to your audio file or, if you are really lucky, buy something!
Have you ever wondered why people leave your site, what it is that put them off or what you should do to make you web site more sticky?
Let's face it, as you are reading this, you must have an interest in knowing more about how your web site works; and you will be keen to discover ways of capturing that lost traffic.
I know a lot of people use exit pop-ups, but if you use Google Adwords you can't use any form of pop-up. And, of course, a lot of people block pop-ups and pop-unders anyway.
Check your server logs right now and see how many people you are managing to persuade to take action out of every 100 visitors.
I'll let you into a little secret...
I'm getting a 4.48% click through rate to Clickbank and I'm also getting a good number of people signing up to my newsletter :)
The other interesting news is that my split run test is proving the importance of testing:
Page 1 is achieving a 5.72% click through rate and
Page 2 is achieving a 3.13% click through rate.Both of those rates are good. However, I now know that Page 1 will generate a massive 82% more sales!
Look at your stats now!
Posted by John @ 10:10 PM GMT [Link]
Friday, August 1, 2003
I have installed Duncan Carver's free script the "Scientific Internet Marketing Assistant" available from http://www.marketing-strategy.org/
It was very easy to install and the admin area is very user friendly. All the functionality can be accessed through clear navigation links and I found setting up a new campaign to be a straightforward process.
I am testing two headlines and results so far are very interesting. Let's call the two pages that I am testing: "Headline 1" and "Headline 2". Headline 1 is achieving a conversion rate of 5.38% and Headline 2 a staggering 0.0%. I think you will agree that is a pretty conclusive result after 38 actions.
I have set it up to run to 100 actions to ensure that the result is statistically valid :)
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