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09/16/2003 Entry: "Are you losing visitors?"

Did you know that on average 98% of your visitors will leave you web site without taking any action?

That sure is a big number; only 2 people out of every 100 will do something like sign up to your ezine, download a file, try your demonstration, listen to your audio file or, if you are really lucky, buy something!

Have you ever wondered why people leave your site, what it is that put them off or what you should do to make you web site more sticky?

Let's face it, as you are reading this, you must have an interest in knowing more about how your web site works; and you will be keen to discover ways of capturing that lost traffic.

I know a lot of people use exit pop-ups, but if you use Google Adwords you can't use any form of pop-up. And, of course, a lot of people block pop-ups and pop-unders anyway.

Check your server logs right now and see how many people you are managing to persuade to take action out of every 100 visitors.

I'll let you into a little secret...

I'm getting a 4.48% click through rate to Clickbank and I'm also getting a good number of people signing up to my newsletter :)

The other interesting news is that my split run test is proving the importance of testing:
Page 1 is achieving a 5.72% click through rate and
Page 2 is achieving a 3.13% click through rate.

Both of those rates are good. However, I now know that Page 1 will generate a massive 82% more sales!

Look at your stats now!