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09/18/2003 Entry: "Why do they leave?"

Well, if you have visited the www.test-and-track.com sales page recently, and you are one of the 300 people who don't use a pop-up blocker, you will have noticed that I am testing an objection handler script. The script was developed by Joel Holtzman and you can learn more about it at his website: http://www.objectionhandler.com

So what kind of results have I been getting?

Fifty two people (17.3%) out of the 300 that saw the pop-under left feedback. The feedback is fairly evenly spread accross the objections:

1. I already fully understand testing and tracking = 8 responses (2.68%)

2. I haven’t got time to read yet another eBook = 4 responses (1.34%)

3. I think you are charging too much for your eBook = 10 responses (3.34%)

4. I don’t have a web site so testing and tracking isn’t relevant to me?" 7 responses (2.34%)

5. I’ve never heard of John Taylor how do I know if he’s a testing and tracking expert 7 responses (2.34%)

6. Other (allows people to post a specific comment) = 16 responses (5.35%)

The majority of the "Other" responses are from people saying that will come back to make a purchase later.

It seems that the most significant issue facing people today is about money. 10 people thought that the price of my eBook is too high, even at only $34.97. And, other people were interested in making a purchase but simply could not afford to invest at the time of their visit to the web site.

That certainly provides food for thought :)

'Till next time

Take care...